Social Media Marketing
General
Course Subject Code
MKTG
Course Number
4100
Course Title
Social Media Marketing
Course Description
This course surveys the use of social media tools and technology for marketing purposes. It investigates the relevance and importance of these tools to new and emerging marketing processes. Students develop a social media plan for a selected business. Prerequisite(s): MKTG 3131 or AECO 2260, with a minimum grade of C.