Comm Campaign Dev Ag NR
General
Course Subject Code
AGCM
Course Number
4010
Course Title
Comm Campaign Dev Ag NR
Course Description
This course is designed to provide students with specific steps and tasks to introduce them to developing a plan that utilizes elements of the marketing mix, a consistent theme, and carefully developed strategies and tactics in order to achieve a communications or marketing objective. Students will discover principles, procedures and methods in public relations and marketing.Prerequisite(s): COMM 3850 or AECO 1150 with a minimum grade of C.