Selling and Negotiating
General
Course Subject Code
MKTG
Course Number
4300
Course Title
Selling and Negotiating
Course Description
This course enables students to develop skills and strategies for selling and negotiation. Includes the psychology of selling and negotiations, product information and presentation, determination of customer needs, and customer analysis. Prerequisite(s): MKTG 3131 or AECO 2260, with a minimum grade of C.